Latest News
‘The myth of the duplicate content penalty’ – Search Engine Land
Patrick Stox says, “Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO... [Read more]
‘What’s more important than a B2B buyer’s lead score?’ – Marketing Land
Jeffrey L. Cohen says, “Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: – May the leads be with you. – Show me the leads. –... [Read more]
‘The 5 Secrets to a Successful Social Media Channel’ – Business.com
Sarah Quinn says, “Social media is a tricky marketing strategy to master. After all, each platform is different, appealing to different types of people. How do you know where to focus your efforts? Or when? Or even what to post? Sometimes it can seem like other people are making hit after hit on their social media channel, and you’re... [Read more]
‘LinkedIn Your Way to Your Next Deal’ – Entrepreneur
Howie Busch says, “What do you do when you need to get to a person or a company? It used to be that when you needed to get through to somebody you didn’t already know you had to pick up the phone and persuade that skeptical receptionist/gatekeeper. Remember the movie “Wall Street,” when Bud Fox called Gordon Gekko for 30 days... [Read more]
‘6 Steps (And One Tool) to Clean Up Content Messes’ – CMI
Greg Verdino says, ““Do our content reviews need to take so long?” “Why do our writers keep reinventing the wheel?” “Why do the articles in the same part of our website take such different approaches?” If you’re up against questions like these, you have content messes on your hands. And you can bet that your prospects and customers... [Read more]
‘Report: Amazon grows lead as product search engine of choice’ – Search Engine Land
Greg Sterling says, “A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent. The “State of Amazon”... [Read more]
‘Google’s new expanded PPC text ads: The impact on advertisers’ – Econsultancy
Wesley Parker says, “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017. The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line... [Read more]
‘Your best users: Where they are and how to find them’ – Marketing Land
Jeremy Smith says, “How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more than any other channel? Most marketers will unwaveringly claim to know a wealth of information... [Read more]
‘Here’s How to Find the Right Mix and Fine-Tune Your Offer’ – Copyblogger
Pamela Wilson says, “Have you ever wondered if your strange collection of skills and interests could be woven together to build a profitable business? If you have, you’ll love today’s Hero’s Journey article. Lauren Pawell is a rare breed: she has a background in development and marketing. That’s a combination you don’t see every day! Some... [Read more]
‘How to Build Backlinks Using Your Competitors’ Broken Pages’ – MOZ
Thomas Caulton says, “We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources. Allow me to elaborate. Finding... [Read more]
‘If Your Content Marketing Isn’t Working This Is Probably Why’ – Entrepreneur
Mike Templeman says, “Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing but it just doesn’t seem... [Read more]
‘Consultancies are adapting to the digital world’ – Forrester Blogs
Marc Cecere says, “The age of the customer is characterized by customer empowerment, digital technology, and new business models. These factors are changing who buys consulting, what they’re expecting, how consultants execute on these projects, and how clients pay for them. As a result, firms including Deloitte, McKinsey, Booz Allen Hamilton,... [Read more]
