Latest News

Lee Frederiksen says, “Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals... [Read more]

Craig Simpson says, “Whether you’re doing the writing yourself or you’ve decided to hire a writer, see if you can glean some valuable insights from the following list of 17 methods. 1. Use present tense, second person. When we read any kind of promotional copy, our favorite word is “you.” When we see “you,” it means the writer is... [Read more]

Ginny Marvin says, “As product listing ads continue to resonate with consumers and drive clicks for advertisers, Google has experimented with showing more of them on the page over the years. As we head into Holiday Season 2016, Google is continuing to ratchet up the count and is showing PLAs in cards rather than single ad packs. On some queries... [Read more]

Joseph Blankenship says, “After years of shunning automation and information sharing efforts, the security industry is now embracing them. Every vendor conference I attended this fall talked about the need to automate some security functions in order to increase security teams’ efficiency and ability to quickly detect and respond to incidents.... [Read more]

Pamela Wilson says, “Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next? Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing. They share... [Read more]

Aja Frost says, “In the past month, I’ve received around 60 voicemails from 20 salespeople. This was by design: I signed up for free trials, filled out forms, registered for webinars, and requested to speak to sales specialists so I could learn how reps at different companies and industries left voicemails. Despite the variety of products,... [Read more]

Patrick Kulp says, “Facebook is making it easier than ever for brands to lure you into chatting with them. The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts. The posts look like any other ad on the site, but have a “send message”... [Read more]

Amie Marse says, “Small business owners know that content is vital for increasing reader engagement, encouraging customers, and pushing people through the sales funnel. That being said, even the most interesting information in the world won’t do well if it’s on a poorly designed website. There are specific design choices (like white text... [Read more]

Brian Street says, “What can Where’s Waldo, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye path. The “F” pattern, for instance, is commonly used for article heavy sites to guide... [Read more]

Dan Stelter says, “Just 30% of B2B marketers rated themselves as “effective” at content marketing in 2015. That’s down from 38% the previous year, according to Content Marketing Institute’s and MarketingProfs’ joint Content Marketing Benchmarks, Budgets, and Trends report. And the content output for brands increased... [Read more]

Lydia Jorden says, “During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes... [Read more]

Tim Peterson says, “Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations. Facebook... [Read more]