Latest News

David Moth says, “Disruption is one of the buzzwords that gets used ad nauseam these days. All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find. We know that all too well having set ourselves the challenge of identifying 100 brands that can be defined as innovators in their field. Along with... [Read more]

Stefanie Flaxman says, “Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. Headlines are your first opportunity to present your message to the audience... [Read more]

Sujan Patel says, “Q: How do you suggest getting started in a career in digital marketing? A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art. It’s this challenge that actually excites me about digital marketing, as you have to work hard to just keep up, as... [Read more]

Sujan Patel says, “It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text. That’s why infographics, despite the fact that they are everywhere, are still effective when done well. What that means, as summarized... [Read more]

John Donnelly says, “Not long ago, when you needed a ride in your city, you’d call a cab — completely unaware the market could offer another option. When you were booking a place to stay for an upcoming trip, your mind probably wouldn’t wander beyond the idea of a hotel. Today, however, the sharing economy is so deeply entrenched in major... [Read more]

Emma Brudner says, “Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how ourreaders are changing, too. According to HubSpot... [Read more]

Ryan Skinner says, “Native advertising corresponds to many types of advertising, from paid search and social ads to the sponsored editorial offerings from media companies. Put simply, it’s confusing as hell to understand. Success at native means both the user of a media site or app and the advertiser explicitly get value out of the experience.... [Read more]

Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to... [Read more]

Pratik Dholakiya says, “It may be difficult to imagine that a comment on social media, or ad campaign, graphic, misquote or argument could cost your organization immeasurably in terms of sales and brand favor. But these events do occur, increasingly. With communications now moving nationally and internationally at the speed of IOT, compromises... [Read more]

Aaron Houghton says, “Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Unlike an industrial guild where businesses creating similar products... [Read more]

Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.” It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world. By some estimates, Facebook... [Read more]

Brian Clark says, “I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements... [Read more]