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Dawn Papandrea says, “Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it.... [Read more]

Tommy Wyher says, “Having a successful website that converts the majority of its visitors requires SEO. In fact, one study shows that the majority of clicks (67.5 percent) go to the first five results on a SERP. These happen to be the sites that are well optimized. But SEO can prove difficult if being done manually”. How to Utilize Different... [Read more]

Chris Ducker says, “In this episode of Youpreneur FM, Chris and Stu go into membership site launches, what kind you should consider using and how to keep your site going. They also dive into the details of launching, managing, and marketing your own membership site. Once you’ve decided to take that next big step and create your own membership... [Read more]

Will Critchlow says, “We want to be able to answer questions about why one page outranks another. “What would we have to do to outrank that site?” “Why is our competitor outranking us on this search?” These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many... [Read more]

Pete Caputa says, “Yes, you read the title right — I guarantee that these templates will get responses from prospects. No, this isn’t an infomercial. And you’re right that they won’t work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will... [Read more]

Bruce McKenzie says, “In tech companies, getting people to grasp new ideas and new ways of doing things is especially critical to the sales process. That got me wondering whether I might be able to apply teaching—or learning—principles to the marketing videos we make for them. So I set out to explore some of the best blogs and websites from... [Read more]

Kimanzi Constable says, “Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers. Yet, while this has been good, it’s also created a problem: In the same way that too many... [Read more]

Robert Katai says, “Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name. If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize,... [Read more]

Marcus Miller says, “So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue... [Read more]

Tim Peterson says, “If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or schedule a test drive — but don’t want to pay for people that visit your site but leave without doing anything, now you can. Twitter has opted to let advertisers decide whether they want... [Read more]

Ginny Marvin says, “Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available for both the free and... [Read more]

Rebecca Pollard says, “Growing an email list isn’t just for those with visually captivating, multi-page websites. It’s for anyone who wants to use email to engage their audience and grow their business. And considering that email is 40 times more effective at acquiring new customers than Facebook or Twitter, you definitely don’t want to... [Read more]