Latest News
‘5 Must-Ask Questions About Narration for Your Explainer Marketing Videos’ – Business.com
Bruce McKenzie says, “Explainer videos trying to sell a product, service or idea typically rely on voiceover narration to deliver a big share of the message. The better the narration in your marketing video, the better the viewer experience. Here are some questions you should ask early in the video production process. 1. Deciding on a male or... [Read more]
‘Does Your Small Business Really Need a Marketing Plan?’ – Entrepreneur
Jim Higgins says, “There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply don’t have the time to become experts in the... [Read more]
‘The Anatomy of a Lead-Generating Website’ – HubSpot
Lindsay Kolowich says, “Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to... [Read more]
‘What Is Semantic Search and What Should You Do About It?’ – MOZ
Alexis Sanders says, “SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture:... [Read more]
‘Getting a clearer picture of local marketing attribution’ – Search Engine Land
Brian Smith says, “There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing;... [Read more]
‘How to Manage Your Google Search Console Like a Pro’ – MarketingProfs
Ayaz Nanji says, “Google Search Console (previously Google Webmaster Tools) is a free service by Google that allows you to check your website’s indexing status and to optimize its visibility for searchers. To adjust your website in Google Search Console, you need to go to the dashboard and select your site’s main property. If it’s... [Read more]
‘4 Ways You’re Undermining Your SEO Efforts’ – Entrepreneur
Ayodeji Onibalusi says, “Getting your business in front of the right customers is the key to business success. Search engine optimization, or SEO, is one of the most reliable ways to achieve this. With people performing over six billion searches each day, and visitors from search said to be closer to the purchase cycle than visitors from other... [Read more]
‘The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale’ – HubSpot
Dharmesh Shah says, “If you’re growing a company, chances are you’re challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I’ve helped advise, I’ve seen marketing and sales teams experiment with all sorts of different tools they’ve hoped would drive growth. Some of these... [Read more]
‘What is design thinking?’ – Econsultancy
Ben Davis says, “Is it a mindset? Or a process? Or just useless business speak? Let’s investigate the meaning of design thinking. What is the definition of design thinking? Well, it’s not quite as simple as looking up the Wikipedia definition of design thinking, which begins with the rather unhelpful line: ‘Design thinking refers... [Read more]
‘Facebook has created its own analytics tool for Messenger bots’ – Marketing Land
Tim Peterson says, “With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences... [Read more]
‘Here’s How Ecommerce Firms Could Combat the Slowdown in COD Payments’ – Entrepreneur
Sneha Banerjee says, “We all are now aware of the fact that the demonetization of Rs.500 and Rs.1000 Indian currency will impact the ecommerce sector. The sector, which has been cashing in the Cash on Delivery (COD) phenomena so far, might now see this particular set of customers looking for an alternative option. In an elaborate report published... [Read more]
‘The resurgence of brand marketing in a demand generation world’ – Martech Today
Scott Vaughan says, “Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to revenue and company growth, largely via demand marketing. B2B marketing teams are using data, technology and content to discover, engage, nurture, create and delight customers. What once was... [Read more]
