‘Gmail finally supports responsive design: answers to 4 burning questions’ – ‘Marketing Land’ Article
Chad White says, “Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen resolution and rotation. We’ll talk about the ramifications of this move in a second, but we should take a moment to recognize how wonderfully strange that initial announcement was.
It wasn’t just that they’d be supporting media queries, a longtime wish of pretty much every email marketer. It wasn’t just that they told us ahead of time, when inbox providers seldom announce such changes beforehand. It was that they also supplied developer documentation, which is standard practice in the web browser world but utterly alien in the inbox provider world.
Supporting responsive design is awesome, but taking those two additional steps is, frankly, beyond amazing. And with this Gmail news coming less than a month after Microsoft announced a partnership with Litmus to improve rendering in Outlook, it feels like there’s a sea change in the email industry”.
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