Latest News

Nikki Gilliland says, “Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there. Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation. Focusing on how the... [Read more]

Peter Minnium says, ““We optimize against over 1,000 variables,” boasted the ad tech CEO just before drinks were served at yet another digital media summit. This was the grandest of many “bigger is better” assertions that were peppered into content throughout the day. “50 attention measures,” “33 engagement metrics,” “517 data... [Read more]

Randy Apuzzo says, “Duplicate content has been an issue since Google started cracking down on it years ago (almost 10, holy cow!). If you’re an internet veteran like me, you are extremely careful about having sites being penalized in search rank for anything. Duplicate content is the easiest penalty to explain: Do not copy content from others;... [Read more]

Jacob Maslow says, “Reviews and testimonials are vital to your business in the digital age. Consumers have more information and resources at their fingertips, and this data can help push a purchasing decision in your favor – or to a competitor. A staggering 90 percent of consumers read reviews online, and 88 percent trust these reviews just... [Read more]

John Rampton says, “Every small business owner worries about money. Sometimes that means cutting corners where you shouldn’t, or not paying yourself what you deserve. But I’m willing to bet almost every business owner out there is leaving hundreds or even thousands of dollars on the table every month by not taking advantage of some very simple... [Read more]

Jim Yu says, “Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed... [Read more]

Scott Helmes says, “Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond... [Read more]

Sophia Bernazzani says, “Social media is an extremely valuable tool for promoting your marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. To address this, we’ve put together a comprehensive... [Read more]

Astroblu. head be Fachrul Stream is a creator of tools (themes and plugins) for building WordPress websites. Today, they are releasing their new Morali WordPress Theme for Businesses. Take a look at it before the price goes up. The price in the early hours (and to a lesser extent, days) of the launch is a real bargain when you consider its powerful... [Read more]

Alfred Lua says, “Ten billion. That’s the number of videos people watch on Snapchatevery day. The same potential consumption (maybe more) exists forInstagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We... [Read more]

Ronell Smith says, “Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I’m pissed for two reasons: It cost nearly $25 and was entirely inedible I should have known better given the visuals depicted after doing a Google image search... [Read more]

Brian Clark says, “Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and... [Read more]