Latest News

Tina Moffett says, “B2C marketers have taken ownership of data-driven decisioning from their customer insight colleagues. With the most holistic view of investment, execution, and results, marketers themselves are the ones best equipped to move marketing from gut-feel to results-driven. Thirty-nine percent of marketing measurement professionals... [Read more]

Henry Hyder-Smith says, “Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre. This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix. In... [Read more]

Kyle Fiehler says, “Engineers and other technical experts take to the web to educate themselves on their options now more than ever before. When sifting through online content, engineers and other experts in their fields want facts, not a hard sell. They’re conducting serious research. In fact, according to a study by CEB in partnership with... [Read more]

Alexandra Tachalova says, “SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media... [Read more]

Wendy Keller says, “If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast is like a radio show that you produce, but people can listen to it any time they like and you can record it any time you prefer. There’s no set schedule, and the equipment you need to get started is inexpensive. All you... [Read more]

Linda Richardson says, “We know that best-in-class sales organizations use a consultative sales process. But what does that really look like? A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. It’s only successful when sales leadership... [Read more]

Bridget Bidlack says, “Every organization has first-party data — and first-party data is every organization’s golden goose. But not all organizations understand how to capitalize on its potential. Part of the challenge: With data growing at such an exponential rate, many marketers struggle to sift through the attributes that can inform their... [Read more]

Ben Davis says, “Every year we conduct a survey to find out what marketers of all shapes and sizes, or rather titles and specialisms, are getting paid. The 2017 Salary Survey is now open, so please do take part and contribute to making this as comprehensive a study of our industry as possible. What do we hope the survey will reveal?  We hope... [Read more]

Sonia Simone says, “Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details some of his most effective techniques in his book, Trust Me, I’m Lying:... [Read more]

Tracey Wallace says, “Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something... [Read more]

Vahe Habeshian says, “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog. That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact. So take into... [Read more]

Tim Peterson says, “A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s... [Read more]