Latest News

Courtney Eckerle says, ““Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell... [Read more]

Julian Connors says, “It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction ofPossum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic... [Read more]

Shubhomita Bose says, “Small businesses are waking up to the potential for using social media to market their products, a new study has found. How Small Businesses Are Using Social Media According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific... [Read more]

Sarah Clark says, “On an abstract level, most business leaders understand how important a solid public relations strategy is during a growth phase. They know it closely relates to the organization’s brand management, marketing, and sales efforts. They also know that being in control of the company’s narrative is a crucial part of maintaining... [Read more]

Ayaz Nanji says, “Some 7.5% of essential contact information in B2B sales databases become outdated within three months,according to recent research from Radius. The report was based on a Radius analysis of B2B database information, conducted between May and August, 2016. The researchers took the original customer relationship management (CRM)... [Read more]

Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to... [Read more]

Barry Levine says, “According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second. It’s always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second. Now, a recently-released... [Read more]

Patricio Robles says, “For weeks, rumors have been swirling that Twitter is a buy-out target. The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%. It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains... [Read more]

Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control... [Read more]

Barry Levin says, “According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second. It’s always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second. Now, a recently-released... [Read more]

Aaron Agius says, “Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact? The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even... [Read more]

Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness. If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better... [Read more]