Latest News
‘The Ghost of Vine Will Haunt Social Media Marketers Forever’ – Entrepreneur
George Chilton says, “As we all know by now, Vine is dead. Gone. It’s an ex-social media platform. Twitter’s recent move to retire the service was met by shock and anger on social networks, and there’s really nothing the 200 million monthly active users can do about it. Whether you shed a tear or jumped for joy, it certainly won’t... [Read more]
‘What Email Marketers Can Do to Stop Unsubscribes’ – MarketingProfs
Ayaz Nanji says, “Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States. Some 40% of respondents say that... [Read more]
‘Google’s search knows about over 130 trillion pages’ – Search Engine Land
Tony Edward says, “Google has updated the How Search Works page to say they now have knowledge of over 130 trillion pages across the web. The page reads, “Search starts with the web. It’s made up of over 130 trillion individual pages and it’s constantly growing.” That figure is up by 100 trillion pages from when Google first launched... [Read more]
‘Coaxing smarter paid search bidding decisions out of sparse conversion data’ – Marketing Land
Amy Bishop says, “Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards... [Read more]
‘5 Tips to Build a Scalable B2B Sales Enablement Program’ – Business.com
Derek Pando says, “A few years ago I started a new job where I was tasked with the sales enablement portion of a major product launch that was set to happen just a few months after my start date. Very quickly after starting my job I realized that the sales reps were in a state of panic. The reps did not know how the new product worked or how... [Read more]
‘9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level’ – Entrepreneur
Lesya Liu says, “Is your Instagram profile ready for the real business opportunities that come with introduction of business profiles? Wondering how to polish and perfect the look of your page? How to maximize brand experience? These little often-overlooked details can differentiate a rock star Instagram account from an amateur. 1. The photo. It... [Read more]
‘How to Use Content Marketing to Enhance Brand Perception’ – CMI
Chuck Frey says, “As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t. As... [Read more]
‘4 Creative Models for Finding the Right Niche for Your Online Business’ – Copyblogger
Sonia Simone says, “If you want your marketing to work, you have to focus. You have to understand who your message is for, then speak to that person. And you have to craft your offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about. In... [Read more]
‘The 9 Deadly Mistakes of Sales Prospecting Emails’ – HubSpot
Emma Brudner says, “You probably didn’t get into sales to show off your wordsmithing skills, but the best salespeople today tend to be solid writers. In addition to using the phone to prospect, reps are relying more and more on email — and getting a response over email requires writing chops. Unfortunately, many salespeople shoot... [Read more]
‘Alibaba sells a record-breaking $17.8 billion on Singles Day’ – Mashable
Emma Hinchliffe says, “China’s e-commerce giant Alibaba moved $17.8 billion in sales during its Singles Day sale on Friday, smashing its own records. The $17.8 billion (or 120.7 billion yuan) figured crushed Black Friday’s $4.45 billion in e-commerce sales last year and Alibaba’s own $14.3 billion record from 2015. Singles Day... [Read more]
‘How Birchbox and Trendyol approach data and personalisation’ – Econsultancy
Nikki Gilliland says, “With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector. Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers. What do these two companies have... [Read more]
‘Boost your conversion rate by 45% today’ – Search Engine Land
Jacob Baadsgaard says, “The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot... [Read more]
