Latest News

Tony Messer says, “If you’re a small business owner, there’s no doubt that you’ve heard the growing chatter about just how important it is to get on LinkedIn. It’s the fastest growing social media channel for professionals, and with more than 430 million users from 200 countries worldwide, there is a lot of potential, to say the least.... [Read more]

Aja Frost says, “Your product’s features might be the last thing that tip the buyer’s decision your favor, but your sales conversations are what get them interested enough to evaluate nitty-gritty features. Without productive meetings, it’s unlikely your prospect will be interested in buying. Plenty of potential potholes can trip you up... [Read more]

Nikki Gilliland says, “According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low. While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than... [Read more]

Larry Alton says, “Any business that believes marketing can be divided into neat little categories is destined for failure. There’s no such thing as an online marketing strategy and an offline marketing strategy. Local marketing requires a unified effort, regardless of the medium. The Rule of Seven The rule of seven is one of the classic principles... [Read more]

Mark Daoust says, “Amazon stores are very hot at the moment. It makes sense, given that they are the biggest marketplace on the internet with a huge in-built customer base. Just on Cyber Monday 2015 alone, there were 23 million orders. If you are an online seller, it makes perfect sense for you to have a presence there. But anytime you place... [Read more]

Monica Montesa says, “If you specialize in mentoring and coaching others, the geographical limitations of doing so in person can be frustrating. You want to help people, but it becomes impossible to reach a mass audience beyond your native town or city. Last month, we shared how one AWeber customer uses email along with her Facebook community... [Read more]

Paul Cheney says, “A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong... [Read more]

Jenny Beightol says, “Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also plays a key role—but is too often neglected. Interestingly, only 49% of small business owners have a customer loyalty or other retention plan in place, according to a Belly survey related to current small business... [Read more]

Jim Yu says, “Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according... [Read more]

Phong Ly says, “Chances are, your business needs something: more clients, members, customers, partners or publicity.: Whether you have an in-house team or hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we used the vast amount of data that powers... [Read more]

Kevin Dean says, “Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in order to gain a more holistic view into their customer base.  As consumers... [Read more]

Nichole Elizabeth DeMeré says, “I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want... [Read more]