Nikki Gilliland says, “Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.

Focusing on how the retailer is constantly adapting to fit the desires of its target consumer, here’s a summary of what he said:

Diversifying into new channels

Mark began his talk by emphasising the ever-changing nature of technology.

In future, it is predicted that devices will fade away and be overtaken by digital assistants to create an AI-first world.

But before we get too ahead of ourselves, Missguided wanted to ensure that, for now at least, it is delivering a decent mobile-first experience”.

How Missguided uses personalisation to create an addictive shopping experience

Econsultancy

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