Latest News

Q Manning says, “”There’s an app for that” used to be a tongue-in-cheek slogan in the iPhone’s early days. Now, it’s a fact of life: By 2020, it’s estimated that 6.1 billion people will rely on smartphones. Users will install 210 billion apps between now and then, a trend that will earn developers a collective $57... [Read more]

Aja Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a... [Read more]

Ben Davis says, “KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016’s Festival of Marketing. She told the story of KLM’s work on social media, including the latest footnote – using AI and bots to enhance the customer journey whilst maintaining a human touch. Here’s a recap.. The... [Read more]

Miriam Ellis says, “2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema... [Read more]

Tim Peterson says, “Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists and post-roll ads, that may make Snapchat more like TV than ever, and potentially better. If you already know what’s changed but don’t understand why, you can head straight here. Otherwise,... [Read more]

Entrepreneur team says, “Facebook Inc. launched a workplace version of its mobile app and website on Monday, marking the social networking company’s first foray into the hotly competitive and crowded enterprise software arena. The product, called Workplace by Facebook, has been in testing for more than a year and is now available to all... [Read more]

Sean Jackson says, “Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth... [Read more]

Karla Cook says, “Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots... [Read more]

Lydia Jorden says, “The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if... [Read more]

Jeff Rajeck says, “Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult. From another angle, though, analytics is really quite simple.  It is about using data in a sensible way to find solutions to... [Read more]

Kelley Keller says, “Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay. Fast forward just 10 months and it’s even more obvious... [Read more]

Michele Linn says, “What is one of the biggest challenges facing content marketers today? If the blog traffic and conversions at CMI are any indication, measurement and ROI are two nuts that marketers are trying to crack. But this is no surprise. Justifying marketing spend has been a struggle since the beginning of time. But content marketers... [Read more]