Latest News
’11 Ways to Write Powerful Ad Headlines’ – Entrepreneur
Craig Simpson says, “Now it’s time to look at what ad expert Eugene Schwartz had to say about headlines because it gives us an interesting perspective on what a good headline is all about. Schwartz told us that, in spite of what many of us may believe, “The headline does not sell.” That’s not its purpose. Its purpose is to capture attention. As... [Read more]
‘SEO Basics: The 6 Most Important Things Marketers Need to Know’ – HubSpot
Lindsay Kolowich says, “Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. Over the past few years, marketers have lived through everything from changes in search behavior... [Read more]
‘Web Summit Stakes Its Claim As One Of The Most Important Global Tech Events’ – Forrester Blogs
Dan Bieler says, “Recently, Web Summit took place in Lisbon. “Web-what”? Web Summit is indeed a relative newcomer on the event scene, but you should take notice. At its core, Web Summit is all about connecting larger enterprises and investors to smaller tech companies. On a human level, Web Summit’s goal is to bring together youngish and... [Read more]
‘Why marketers need to pay attention to the Internet of Things’ – Econsultancy
Sean Donnelly says, “Last week I attended Web Summit, now one of the world’s largest tech conferences. Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage. One of the bigger themes that popped up across each... [Read more]
‘Brian Clark on The 7-Figure CEO Podcast’ – Copyblogger
Caroline Early says, “On this episode of Elsewhere, Brian Clark and Casey Graham of The 7-Figure CEO Podcast chat about Brian’s entrepreneurial journey that led him to building a software technology company that brings in more than $12 million in annual revenue. In this 43-minute episode, Brian and Casey discuss: Brian’s life-changing decision... [Read more]
‘The SEO Myth of Going Viral’ – MOZ
Thomas Vaitulevicius says, “If you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: “Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing.” The general premise... [Read more]
‘5 steps to optimizing your site for Google’s mobile-first index’ – Search Engine Land
Ryan Shelley says, “Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their... [Read more]
‘How to Find the Perfect Domain Name, Create Infographics and More’ – Entrepreneur
John Meyer says, “On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly discusses domain names, infographics and entrepreneurship. Answering questions from curious viewers from around the world, Meyer dives right into domain names and branding. Lemonly changed its web address from Lemon.ly to Lemonly.com... [Read more]
‘The Ultimate Collection of Free Content Marketing Templates’ – HubSpot
Sophia Bernazzani says, “Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it’s writing a blog post, designing an infographic, or creating an ebook, it’s challenging to start creating a new piece... [Read more]
‘B2B digital marketing trends for 2017: Finally catching up with B2C?’ – Econsultancy
Arliss Coates says, “The latest B2B Digital Trends report is here! In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going. The before and after Content marketing is, as ever, on the minds of B2B digital marketers. However,... [Read more]
‘Web giants Google and Facebook seek to cut off revenues from fake news sites’ – Search Engine Land
Greg Sterling says, “Many critics of the presidential election are partly blaming false information and fake news stories propagated on Google and Facebook for influencing the outcome. While some Facebook employees share this concern, Facebook CEO Mark Zuckerberg has largely dismissed the notion that fake news on Facebook contributed to Trump’s... [Read more]
‘Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets’ – Marketing Land
Tim Peterson says, “For years, Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on a social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police... [Read more]
