Latest News
‘Google may pick desktop over AMP page for the mobile-first index’ – Search Engine Land
Barry Schwartz says, “Google has started slowly rolling out the mobile-first index to a small subset of users, and we have published a large list of FAQs around the mobile-first index. But one somewhat shocking item I learned yesterday was that Google, by default, won’t use the AMP version of your page for the mobile index, even if you do not... [Read more]
‘Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger’ – Copyblogger
Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly! I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.” From the outside, it tends to look like your favorite business owners or content marketers have everything... [Read more]
‘Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues’ – Search Engine Land
Aleyda Solis says, “With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of... [Read more]
‘How to Experiment With Controversial Content (Without Alienating People)’ – HubSpot
Andrea Lehr says, “Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content — specifically content with a high-viral potential. Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these... [Read more]
‘How are disruptive brands redefining marketing?’ – Econsultancy
Nikki Gilliland says, “Previously in our series on disruptive startups, we’ve spoken about how to make your mark and how to find the right talent to drive your business forward. Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model. We’ve gathered insight from six executives from the Top 100... [Read more]
‘6 Strategies When the Sales Figures are Dismal’ – Business.com
Angela Ruth says, “The world of business will always be a constant stream of ebbs and flows. Even if you have a product or service that appears to be loved by your loyal following, there will come a time when you hit a wall with sales and start to experience stagnation or a dip. Instead of panicking, consider the proactive approach and alternative... [Read more]
‘Five Tactics Used For Creating Visibility For Your Startups’ – Entrepreneur
Mitali Tondon says, “As a start-up, you don’t always have the luxury of access or big budgets as some of the more established firms, while building your brand. On the plus side, the fact that you are a young company means that you are nimble, can adapt quickly and are far more receptive to change. In the race towards making your brand’s mark... [Read more]
‘Thirteen things marketers want to know about expanded text ads, direct from Google’ – Search Engine Land
Matt Lawson says, “Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product management team behind expanded... [Read more]
‘A Simple Trick to Make Your Content Magnetic and Memorable’ – CMI
Chuck Frey says, “When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most... [Read more]
‘Last-minute SEO for the holidays’ – Search Engine Land
Dave Davies says, “So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core... [Read more]
‘9 Smart Techniques to Create Bulk Content in Less Time’ – Business.com
Beth Worthy says, “One of the keys to building credibility with search engines is to keep creating fresh content. But not every website owner has time to create the quantity of quality content favored by search engines or like-minded thought leaders. Here are ideas to speed up the content-generating process without sacrificing quality. Avoid... [Read more]
‘How user-generated content and customer feedback can strengthen your value proposition’ – Marketing Land
Jim Williams says, “Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more... [Read more]
