Latest News
‘7 Social Media Secrets to Boost Buisness’ – Business.com
Hassan Mansoor says, “Reaching your demographics is important as a business owner and the power of social media shouldn’t be discounted. There are more than 3 billion people who use the internet daily and more than 2 billion of them have social media accounts, according to SocialPilot. The power of the internet also plays a major role for... [Read more]
‘9 Ways to Speed Up Content Creation and Connect With More Users’ – Entrepreneur
Andrew Raso says, “Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are some ways your organization can benefit from leveraging daily customs of those who excel in the field. 1. Align content with user stories. The user story template should... [Read more]
‘Forget about unique content. Try actually BEING local!’ – Search Engine Land
Greg Gifford says, “Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s time for another installment of Greg’s... [Read more]
Video Instafolio offers passive profits, starting at 9 AM EDT #ad
Savvy marketers have long known that video marketing and social media marketing can be combined in ways that drive significant online traffic. When you use both together, your profitability can rise significantly. Today, at 9:00 EDT, you can find out how to put video and social media to work together to build your business. Because that’s when... [Read more]
‘Workplace by Facebook opens to organizations across the globe’ – Marketing Land
Greg Finn says, “More than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together. To date, more than 100,000 groups have been created within Workplace,... [Read more]
‘What’s My Data Worth?’ – Forrester Blogs
Jennifer Belissent says, “That question seems to come up often. I know I’m sitting on valuable data but I’m not sure just how valuable. When it comes to using the data internally to improve operational efficiency or service delivery, the resulting cost savings demonstrates the value. Or when using the data to identify new customer opportunities,... [Read more]
‘Should Marketers Use Pop-Up Forms? A Comprehensive Analysis’ – HubSpot
Ben Ratner says, “As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these days. Over the... [Read more]
‘Three reasons brands are using podcasts as part of their content marketing strategy’ – Econsultancy
Nikki Gilliland says, “Since MailChimp ran a 19 second advert at the beginning of each episode of Serial, its brand name has become known to millions. It is just one example of a company capitalising on the popularity of podcasts, and since then, many have started to produce their own. Here’s a look at why podcasts are such an interesting medium,... [Read more]
‘When Is the Right Time to Start Another Podcast?’ – Copyblogger
Jerod Morris says, “In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth. Jerod and... [Read more]
‘We Fought the Comment Spam (and the Comment Spam Didn’t Win)’ – MOZ
Felicia Crawford says, “All across the Internet, comments sections are disappearing. From your high-profile news sites to those that share the online marketing space, more and more sites are banishing that unassuming little text box at the bottom of a post. And frankly, it’s not hard to understand why. First, you have your good ol’-fashioned... [Read more]
‘Google labels your links, such as ‘footer’ or Penguin-impacted’ – Search Engine Land
Barry Schwartz says, “In the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, we learned that Google adds labels to your links. These labels can add classifications or attributes to the link, including whether the link is a footer link, whether it’s impacted by the latest Penguin update, whether... [Read more]
‘The mobile wallet could grow up to become a real marketing channel’ – Marketing Land
Barry Levine says, ““Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may turn out to be something... [Read more]
