Latest News
‘Video Storytelling Marketing Will Go Viral in 2017’ – Small Business Trends
HigherVisibility team says, “As I’ve said before, visuals are a critical component of marketing strategy. They drive views, accelerate campaign calls to action, and stick with users better than a block of text. Real time streaming through channels like Facebook Live or Snapchat have helped some brands find significant success personalizing... [Read more]
‘3 Easy Ways to Create Customer-Winning Content’ – Entrepreneur
Stephanie Mann says, “hat’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can write status updates for eternity, and you can kneel before the Google gods. But without engaging, quality content, you’ll still struggle to win customers. The best content... [Read more]
‘The Social Media Team of One’ – Business.com
Beth Worthy says, “Companies dedicate teams to work in social media. What happens when you only have one person? Provide opportunities to ensure growth and hone the skills listed below. This person has the potential to be the most dynamic contributor in the company as a writer, designer, videographer, and a data nerd. Using both sides the brain... [Read more]
How to use YouTube to improve your marketing #ad
YouTube is one of the most visited sites in the word. People from all over want to see the latest videos, to keep up with the news, to learn about their hobbies, to be entertained and more. The traffic it receives is almost beyond belief. That’s why savvy marketers are using YouTube to sell their products and services. Not all marketers are savvy,... [Read more]
‘Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy’ – CMI
Jodi Harris says, “COPE stands for “create once, publish everywhere,” and represents a highly sustainable technique of building strong, foundational assets that can be expressed in different forms and easily adapted for use on multiple content channels — as part of a single, unified process. Though likely coined by National Public Radio... [Read more]
‘Why SEO should always complement your content marketing’ – Search Engine Land
Trond Lyngbo says, “Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed by another question: “How should... [Read more]
‘In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability’ – Marketing Land
Ginny Marvin says, “In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social network. The news includes several metrics corrections — though none likely to cause as much consternation as September’s revelation that Facebook had been overstating the “average duration... [Read more]
‘Facebook’s Miscalculated Metrics: What Marketers Need to Know’ – HubSpot
Amanda Zantal-Wiener says, “Over the past couple of months, you may have heard some things about Facebook’s metrics. There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And... [Read more]
‘The New Moz Local: Make Local Your Advantage!’ – MOZ
Dudley Carr says, “Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone, independent of their... [Read more]
‘What Is Affiliate Marketing and How Can I Use It For Business?’ – Small Business Trends
Nash Riggins says, “Finding ways to generate new sales leads can be incredibly difficult task for some business owners. In this day and age, digital customers are incredibly fickle. They’re hard to engage, and retention can be a thorny issue for various industries. That’s why so many small business owners are turning to affiliate marketing... [Read more]
‘5 Ways Your Company Can Utilize Google+’ – Entrepreneur
Hailley Griffis says, “I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding and content sharing; I just found... [Read more]
‘The Definitive Guide to Spotting Fake Instagram Followers’ – Business.com
Eric Samson says, “Social media has created an expectation in which having a high follower count equals high monetary value. As Google continues to place greater weight on social metrics like shares and followers, digital marketers are more and more looking towards social media marketing as a useful and cost effective SEO tactic. After all, if... [Read more]
