Latest News
‘Are One-on-One Connections the Key to Jumpstarting Your Online Business?’ – Copyblogger
Brian Clark & Jerod Morris say, “This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business. In... [Read more]
‘Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience’ – Search Engine Land
Glenn Gabe says, “In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing... [Read more]
‘The Difference Between External and Internal Links’ – Entrepreneur
Eric Siu says, “Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in a strategic SEO plan aimed at boosting your position on the search engine results page. External or internal links: What’s the... [Read more]
‘LinkedIn ProFinder Offers New Freelance Marketplace for the Gig Economy’ – Small Business Trends
Paul Chaney says, “ProFinder is a new professional services marketplace that LinkedIn (NYSE:LNKD) is piloting across the U.S. It is a “freelancer for hire” site similar to Fiverr, Flexjobs or Upwork, designed to help businesses find local freelance talent. How LinkedIn ProFinder Works To request a service, the business owner or manager goes... [Read more]
‘Eight ways brands can take content marketing to the next level’ – Econsultancy
Jeff Rajeck says, “Content marketing as a buzzword seems to have peaked. It’s not that content is less popular, but rather that we all now know content is here to stay. In a way, we’ve moved from ‘doing content marketing’ to ‘marketing in a content-driven world’. So now that every company produces content of... [Read more]
‘Shared Content Optimization: What It Is & Why You Need to Care’ – HubSpot
Oren Barzilai says, “Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot’s research, inbound marketing and content marketing have been the most effective method of doing business online. It’s no secret that high quality and shareable content is in high... [Read more]
‘Behind the Scenes at Copyblogger: Our New Email Approach’ – Copyblogger
Sonia Simone says, “Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this... [Read more]
‘Google looking at how to measure brand awareness for search’ – Search Engine Land
Barry Schwartz says, “In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant. Gary explained that measuring... [Read more]
‘Facebook Wants to Help Make Your App Super Smart’ – Entrepreneur
Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products. If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have... [Read more]
’45 Creative Social Media Marketing Tips You Don’t Hear Every Day’ – Small Business Trends
Annie Pilon says, “Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and responding to customer inquiries.... [Read more]
‘CRO: Four key factors for increasing conversion rates’ – Econsultancy
Nikki Gilliland says, “Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions. With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success. Here are four key... [Read more]
’11 Examples of Instagram Ads We Love’ – HubSpot
Sophia Bernazzani says, “What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural... [Read more]
