Latest News

Jessica Liu says, “Yesterday Facebook blogged “An Update on Metrics and Reporting” to inform marketers that several of their organic metrics were misreported including organic reach, time spent on Instant Articles, and follower count. This follows Facebook’s revelatory September announcement that their video metrics contained... [Read more]

Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly! I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.” From the outside, it tends to look like your favorite business owners or content marketers have everything... [Read more]

Ben Davis says, “Artificial intelligence has many uses in marketing. This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft’s Tay, Google Photos, and IBM’s Watson (the list goes on). With many software-as-a-service companies acquiring or developing AI, I thought I’d round up some... [Read more]

MOZ team says, “If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your... [Read more]

Assaf Dudai says, “Digital publishers (and in the age of online content, marketers are exactly that) have found themselves in the middle of the most crowded market imaginable—online content. The proliferation of online content has been overwhelming for publishers and readers alike: For publishers, it presents the daunting task of breaking through... [Read more]

Jan Verleur says, “Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales in the United States are rising — expected to reach $523 billion in the next five years — that number is growing even more rapidly worldwide. Globally,... [Read more]

Dipanjan Chatterjee says, “Black Friday approaches. I should be breathless with anticipation. You see, I’m a brand strategist. To me, the prospect of millions of people reveling in thousands of brands and turning the bottom line from red to black is brand nirvana. It’s like Christmas came early. Which it does, in a way, on Black Friday. Yet,... [Read more]

Amanda Zantal-Wiener says, “Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar. It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is,... [Read more]

James Perrott says, “Content marketing as we know it has reached its peak, and things are about to change. The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it. Everyone is looking for a method to create targeted content... [Read more]

Ayaz Nanji says, “The top reason consumers abandon shopping carts on e-commerce sites is that they’re just browsing and researching, which is followed by issues with shipping as a reason, according to recent research from Salecycle. The report was based on 3Q16 data from the websites of 500 leading brands. It was also based on data from... [Read more]

Barry Schwartz says, “Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages that show up in the core mobile search results. You can access this report filter within the Google Search Console, under the Search Analytics report section where it shows the search... [Read more]

Dan Stenier says, “Everyone loves a deal. Realizing this, businesses have long used print-based discount offers such as coupons in newspapers to sell products. But, as consumers have increasingly obtained information online, businesses have seen an increase in consumers’ demand that these businesses shift all their marketing strategies... [Read more]