Latest News
‘Why Google might not be able to stop “fake news”’ – Marketing Land
Danny Sullivan says, “Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. True, it’s not the first thing on the page, as was the case last week. It’s also moved to the second page of results for searches on “final vote” or “final... [Read more]
‘What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design’ – HubSpot
Karla Cook says, “Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing room. Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your... [Read more]
‘How Glossier has used Instagram to create a cult following’ – Econsultancy
Nikki Gilliland says, “From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media. In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start. Now with... [Read more]
‘The Right Way to Approach Branding Your Podcast’ – Copyblogger
Jerod Morris says, “With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You may think that branding your podcast begins with the name and ends with... [Read more]
‘Announcing MozCon Local 2017!’ – MOZ
George Freitag says, “Now that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth... [Read more]
‘Location-based marketing: Where is it today, and where is it headed?’ – Marketing Land
Aaron Strout says, “Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new... [Read more]
’13 Sales Podcasts Every Rep Should Check Out’ – HubSpot
Aja Frost says, “After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Fortunately, there’s a simple way to learn new sales techniques without having to set aside extra time in your day — through podcasts. The next time you’re walking the dog,... [Read more]
‘Why is design thinking suddenly so important?’ – Econsultancy
Ben Davis says, “Design thinking is one of the year’s buzzphrases. Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services. I recently wrote an article asking ‘What is design thinking?‘. Now, let’s look at why companies should be using design thinking. Let’s... [Read more]
‘Four Steps to Increasing Customer Retention and Loyalty With Social Media’ – MarketingProfs
Chris Teso says, “Brands send 23 promotional messages on social mediafor every one response they give to their audience. Yet, consumers often want to have a dialog on social; and when that doesn’t happen, customer spending and loyalty decline. Clearly, spray-and-pray messaging is a failing strategy for customer satisfaction and retention.... [Read more]
‘Google testing new Promotion Extension in text ads’ – Search Engine Land
Ginny Marvin says, “A new Google AdWords ad extension has been spotted in the wild. Moz’s Dr. Pete notice a new promotion extension being tested in a text ad. First are Consumer Ratings Annotations, next up is the new Promo Extension that’s being tested, followed by Sitelink Extensions, and finally, a Location Extension. The promotion extension... [Read more]
‘How Marketers Can Create Picture-Perfect Images for Social Media’ – Entrepreneur
Penny C. Sansevieri says, “Images are everything these days, and the saying that a picture is worth more than a thousand words is even more true today. Images are used in marketing everywhere – from Medium.com, to Facebook and Twitter, to blogs and of course the image-driven social media sites like Instagram and Pinterest. It’s more important... [Read more]
‘How to Run a Competitor Analysis [Free Guide]’ – HubSpot
Megan Conley says, “When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning. Whether it’s... [Read more]
