Latest News
‘7 Blogging Bloopers Your Business Will Want to Avoid’ – HubSpot
Richard Stephens says, “As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge. But if you’re new to the practice, you need to be extra careful not to make any rookie errors.... [Read more]
‘How Consumers Want to Receive Retail Brand Communications’ – MarketingProfs
Ayaz Nanji says, “Most consumers say they prefer to receive brand communications from retailers via email, according torecent research from Bluecore. The report was based on data from a survey conducted in July 2016 of 1,174 consumers in the United States. All respondents have made an online purchase within the past three months. Some 68% of... [Read more]
‘Disrupting loyalty: How can hotels become enablers, not just destinations?’ – Econsultancy
Anton Schubert says, “Location is everything in the hotel world. But are hotels doing enough to make the most of their locations and enable better experiences for guests? Power to the people In recent months Futurice has created eight retail trends that focus on a 2020 vision for the retail and consumer markets. One of these trends is particularly... [Read more]
‘Warming your way to a good reputation’ – Experian Marketing Forward
Sophia Jacobson says, “Whether you’re moving to a new Email Service Provider (ESP) or simply adding new IPs or domains to your current email program, ‘warming’ is one of the most important steps to establishing a good sender reputation with Internet Service Providers (ISPs) and maintaining strong email delivery performance. Warming a new... [Read more]
‘Brands and users can share live videos in Instagram Stories’ – Internet Retailer
Zak Stambor says, “The move is the latest step by Instagram to bolster its Snapchat-like Instagram Stories feature. Look out, there’s yet another way for retailers and brands to share live videos via social media. Facebook Inc.-owned Instagram today rolled out a new update to its Snapchat-like Instagram Stories feature, which let users and brands... [Read more]
‘Three Ways That Retailers Can Step Their Game Up In 2017’ – Forrester Blogs
Fiona Swerdlow says, “This year has been no picnic for retailers. With Thanksgiving weekend upon us, many retailers are in the throes of the holidays and are doing all they can to achieve a strong finish to a bumpy, even bewildering, year. Retailers now must deliver rich, personalized customer experiences to win the customer loyalty battle for... [Read more]
‘How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]’ – MarketingProfs
Vahe Habeshian says, “An infographic from Marketo and Column Five spells out five tips and propositions to help you now to reap the benefits of your holiday campaign well beyond the New Year. Among those tips… —Respond to customer feedback on social media. —The more you engage with your customers, the more they’ll spend with you... [Read more]
‘The Key to Local Marketing: Blending Online and Offline’ – Small Business Trends
Larry Alton says, “Any business that believes marketing can be divided into neat little categories is destined for failure. There’s no such thing as an online marketing strategy and an offline marketing strategy. Local marketing requires a unified effort, regardless of the medium. The Rule of Seven The rule of seven is one of the classic principles... [Read more]
‘Marketing Can Sustain You but a Bad Product Kills You’ – Business.com
Jordan French says, “Digital marketing has become a gigantic part of marketing over the past decade. Using data and trends, digital marketing agencies can target the perfect group for your product. In a lot of ways, the internet has facilitated the growth of entrepreneurial startups and businesses. With all that marketing, you would assume that... [Read more]
’10 Reasons Your Ecommerce Store Isn’t Making Any Sales’ – Entrepreneur
Sujan Patel says, “An ecommerce store is a fantastic way to build revenue with very little overhead: You can generate sales around-the-clock at a global level without the expenses or staff required to operate a brick-and-mortar business. Yet, despite the fact that more than 205 million consumers in the United States shop online, and spend a... [Read more]
‘Why media buying and advertising is ripe for artificial intelligence’ – Martech Today
Carl Erik Kjærsgaard says, “There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and... [Read more]
[Free Download] The Ultimate Productivity Guide 2017 #ad
Ever struggle with the feeling of being overwhelmed? Time management, information overload, staying focused, having the right mindset and balancing everything in your business. It’s a lot to juggle. Download your free copy of the Ultimate Productivity Guide 2017 and see what a difference it can make in your success. Learning the right habits and using... [Read more]
