Assaf Dudai says, “Digital publishers (and in the age of online content, marketers are exactly that) have found themselves in the middle of the most crowded market imaginable—online content.

The proliferation of online content has been overwhelming for publishers and readers alike: For publishers, it presents the daunting task of breaking through the noise; for readers, the no-less-daunting task is self-curation of content.

The very best shot that marketers have at attracting audiences and maintaining them is to be champions of relevancy. And the foundation of relevancy is personalization.

You might think that websites are largely personalized already by their very nature: A birdwatching website is already personalized for birdwatchers; a leather crafting website is already personalized for leathersmiths.

Well, they are and they aren’t. As a digital publisher, you don’t need to personalize your content so much as needing to personalize the content experience on your website“.

Online Marketers Need to Embrace Personalization: Here’s Why and How

MarketingProfs

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