Ginny Marvin says, “On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network.

Automated Video Ads

With a product called AutoDirector, Google can automatically pull images, descriptions and ratings from the App Store or Google Play store and add music to create a promotional video for an app that can be distributed across Google video inventory. Below is an example of one of these ads created for Brazilian app OLX.

Ads in ‘You might also like’ on Play

To give advertisers another way to promote app discovery in Google Play, Google is opening up ad inventory in the “You might also like” carousel of recommended apps in Google Play that appears when people search for or install apps”.

Google gives app marketers more ways to promote their apps with ads

Marketing Land

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