Shopify team says, “The holiday season is every marketer’s dream and nightmare.

It’s this time of year when customers are primed for purchasing. Black Friday, Cyber Monday, Christmas, Boxing Day, New Years—the biggest sales days are packed into a two-month period.

It’s also when marketers start increasing advertising budgets. With so many big shopping days, mant company will increase spending, especially with Facebook ads.

So how can small and medium sized businesses compete against these large advertisers?

This post will show you how.

In this guide, you’ll learn:

  • How ad costs are affected by the holidays
  • 3 reasons why you should start preparing now
  • Tactics and formulas to prepare for November and December holiday campaigns”.

14 Advanced Strategies to Drive More Holiday Sales With Facebook Ads

Shopify Blog

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