Latest News

Sophia Bernazzani says, “YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn... [Read more]

Brett McIntyre says, “Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy utilizes marketing automation, SEO, content marketing, email marketing,... [Read more]

Steve Lazuka says, “Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert that traffic into leads, helps establish authority and drives long-term results. If you want to write great business blog content... [Read more]

Zak Stambor says, “Facebook Inc.’s newest shopping ad format, which it calls Collection, aims to drive product discovery while also presenting mobile users who tap on the ad a direct-response format that leads them to click and buy. The ads will begin rolling out Thursday. Collection provides a mobile ad format for retailers to tell “visual... [Read more]

Will Blunt says, “If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested... [Read more]

Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing... [Read more]

Barry Levine says, “A rebranded startup is today launching an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils... [Read more]

Justin Freid says, “There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s... [Read more]

Tim Peterson says, “Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog hosted outside of Facebook. But Facebook continues to roll out mobile ad formats that bring those off-Facebook experiences inside the social network. On Thursday, Facebook unveiled a showy new shopping ad format called... [Read more]

Caroline Robertson says, “My former neighbor bought the house next door primarily due to its 9-acre potential. Over the years, I got to see his garden develop from a razed backyard to a well-orchestrated, nearly year-round landscape of seasonal beauty. He’d continually prune out the anemic and plant new varietals that he deemed would more likely... [Read more]

Joel Klettke says, “New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites... [Read more]

Ben Davis says, “Imagine if, in the movie Her, just as Joaquin Phoenix’s character feels the pangs of love for his automated personal assistant, Samantha, she had said: “I’m not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers.” Complete mood killer. For... [Read more]