Brian Clark says, ““Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content.

I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me.

Now, I know there are smart people who work on behalf of clients to get links through these outreach initiatives. Strangely, I’ve never received a link request from a smart person.

It’s usually just dopey people using bad email scripts and automation that some clown sold them on. They don’t even bother to modify the language, so you see the same lame emails over and over.

Outside of receiving compensation for a link (which I would never accept and is just a bad idea in general these days), I don’t see why any online publisher would agree to these requests”.

3 Strategic Ways to Get Links to Your Website

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