Stefanie Flaxman says, “I know. I know. I know.

“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue.

But I still don’t like the word.

When “going viral” is a goal for a piece of content, it puts me a little on edge.

Viral content may feed your ego, but it doesn’t necessarily feed your business.

Business success without “going viral”

I understand it’s frustrating if no one knows about your products or services. That’s why you want a lot of people to see your work”.

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

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