In the latest episode of‘s podcast series, Whiteboard Friday, Rand Fishkin addresses how to do competitive research that will provide data that will enable you to improve your own SO position by responding to what you find in the competitive data.

Fishkin reports, “By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting.”

Fishkin identifies five bits of data that that can be found by analyzing competitive sites and that will help you:
1. Top pages by number of inbound links
2. Top pages by social shares
3. Top pages by estimated search traffic
4. Top pages by number of ranking keywords
5. Top pages by total traffic

This information will tell you what your competitors think is important to their business and what their visitors/ customers think is important to their own business.

Armed with this knowledge, you can design your own website and its content to make these concepts and keywords are placed at the heart of your own online marketing.

Read more here about using competitor website design here:
How to Use Your Competition’s “Top Pages” Data to Bolster Your SEO Efforts

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