Customer retention is a key in today’s competitive marketing environment. Providing offers and services that appeal the customers is a task that needs your attention.

Business.com writer Larry Alton has shared five ways that can help you keep your customers coming back.

Alton says, “There are hundreds of ways to generate repeat business, but if you’re looking for quick, simple and effective, the following five strategies will serve you well.

1. Start a loyalty program

One of the classic ways to encourage repeat business is to start a loyalty program. You can get as complex as you want, but simple is usually the most effective. All you need to do is gather a customer’s information, give them a special account number or card, and then start rewarding them when they make a second purchase or reach a certain dollar limit. Not only do loyalty programs encourage repeat purchase behavior, but they also tend to increase the average transaction size”.

Repeat Business: 5 Ways to Keep Your Customers Coming Back

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