Facebook set to expand ads in Messenger
Recently TechChrunch and Forbes reported that the Facebook Messenger user base has reached 1.2 billion users. The app currently features games, a chatbot platform, voice calling, video calling and camera with masks, frames, stickers and effects.
It seems Facebook is set to monetize the huge user base now.
According VentureBeat, Facebook is planning to expand Messenger home screen ads beta soon. This has come out from interaction of VentureBeat CEO Matt Marshall with Messenger head of product Stan Chudnovsky.
Chudnovsky has been quoted saying: “[Advertising is] not necessarily everything, but it’s definitely how we’re going to be making money right now. And going forward, there are some other business models we are exploring as well, but they’re all around ads one way or another”.
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