Benefits of personalization in B2B eCommerce
Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics.
In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business.
Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce.
Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B) buyers demand such experiences that are enabled by integrating first-class technology that can transform organizational processes and structures all at once.
1. Increased conversions
Integrating web personalization in e-commerce helps to increase digital sales and conversion rates when leads are nurtured with targeted content. B2B companies that use this strategy have recorded a rise in sign-ups, lead generation, sales and general conversion. This happens when you manage to catch the attention of your buyers long enough despite the brief attention span of the average internet user nowadays. Any B2B company that incorporates web personalization will get qualified leads in addition to serving up what its buyers want”.
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