If you use Facebook for marketing you are well aware of the power of chatbots. Building chatbots is one of the ways to enhance your social media marketing.

HubSpot columnist Amanda Zantal-Wiener has shared eight ways to build and use chatbots.

Amanda says, “There’s a vast range of chatbots. They can be rule-based, or powered by artificial intelligence (AI), both of which will drastically change the process of developing one. And if you’re looking to formulate your own chatbot strategy — from building the bot from scratch to promoting it and getting customers to use it — we’ve developed a basic framework for just that.

Read on, and let’s start building.

How to Build a Chatbot from Pitch to Promotion

1) Decide your bot’s purpose.

Ultimately, the purpose of a bot is to provide a service people actually want to use — time and time again. No bot is meant to do everything, so when you set out to create your own, think of an existing problem that it can fix in a more efficient way.

While there are many types of chatbots, if you’re building one for the first time, you’ll likely want to choose from the following two options:

Informational bots

As the name suggests, these bots provide users with a new format of information consumption”.

How to Build a Chatbot from Pitch to Promotion

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