Content amplification helps marketers use paid, owned, and earned media to promote and distribute content. It helps marketers expand their reach.

CMI’s Arnie Kuenn has shared four ways to amplify your content.

Kuenn says, “Content amplification is not a one-off task. It’s an in-depth practice that requires a lot of work to get right. Amplification is about making your owned, paid, and earned media efforts work together to drive the best results for your business. To get started, there are a few things you must do.

How to start amplifying your content

1. Determine your goals and KPIs

Make sure to establish obtainable goals with content amplification. Ask:

  • What do you want your content to accomplish for your business?
  • How do you want your audience to react to the content you promote and distribute?
  • Which channels do you have access to right now?
  • What’s the best-performing content on your site?”.

Content Amplification: How to Promote and Distribute Content Effectively


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