Authenticity is the key to grow any business. As far as your marketing efforts are concerned, it is very important to make your customers know who you are and what your brand means to them. Simply promoting a product would not bring as much ROI as you would be able to generate by spreading an awareness about your brand.

Entrepreneur columnist Chris Savage has shared an article focusing on the importance of authenticity in marketing.

Savage says, “Failing to exude authenticity is one mistake that startups cannot afford to make, so here are three brand guidelines to keep in mind when developing a messaging strategy.

Forgo a professional online presence in favor of an honest one.

So your website is super professional and legitimate — doesn’t sound so bad does it? While maintaining a strong brand reputation online is important, there is more authenticity in the startup sphere when you showcase your company’s personality. Social media is an obvious place in which to do so, with 83 percent of consumers preferring brand personality onFacebook above all social channels, according to Sprout Social, but updating your brand’s website is just as valuable to telling your brand story; and we all know that every startup has a good story”.

Don’t Get Too Fancy in Your Marketing — Authenticity Always Wins

Entrepreneur

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