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Entrepreneur columnist Kevan Lee has published a guide to the ideal image sizes for social media posts. It helps social media marketers manage the usage of images in their marketing posts. Lee says, “There are ideal image sizes for cover photos and profile pictures, Facebook ads and Twitter cards. Several in-depth blog posts have tackled an... [Read more]

Social media plays a pivotal role in designing and executing the marketing strategies today. A rightly planned social media campaign can help you improve you sales overnight. Entrepreneur’s VIP contributor Susan Gunelius has published a video sharing ten laws of social media marketing. says, “Leveraging the power of content and social media... [Read more]

Crafting an effective email and a great subject line is a critical element in your email marketing. With the right ways you can build better email campaigns. Entrepreneur columnist Marc Wayshak has shared three tips to help you improve your sales email open rates. Wayshak says, “Fortunately, no matter what industry you’re in, there are a few... [Read more]

Keeping you customers happy is the mantra to keep your business growing. Knowing what they like and bringing in a change according to their needs can help you build a better business. Entrepreneur columnist Sarah Landrum has shared six tips to better serve your clients. Landrum says, “Client service, broadly defined, means supplying your customers... [Read more]

CMI columnist Marcia Riefer Johnston has shared some useful tips on how to implement a content marketing platform in context of global b2b organizations. Johnston says, ” Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation –... [Read more]

In a competition to sell more and get more customers, many a times brands compromise on pricing. They sell more for less. To help marketers come out of this technique, Econsultancy writer Min-Jee Hwang has shared four tips in her recent article. Hwang says, “Pricing does not occur in a vacuum, so instead of avoiding price competition, the best... [Read more]

HubSpot has published a free book ‘Content Marketing Workbook: A Beginner’s Guide to Applying Content Marketing to your Business’. The ebook is aimed at helping marketers begin their content marketing journey. The HubSpot team says, “Content marketing is a strategic marketing and business process focused on creating and distributing... [Read more]

Getting new customers for your ecommerce site is a big challenge. Making them visit your site and keep them coming is even more changing. Business.com writer Robert Tallack has shared five tips to help market an ecommerce site. Tallack says, “There is no “build it and they will come” in ecommerce. Driving sales for an ecommerce site... [Read more]

Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers. Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts. Lehr... [Read more]

Google has announced the User First beta program for AdSense users. Describing the features of this program, the AdSense team says, “The User First program offers the following key benefits: Timely, relevant ads for your users: Your visitors who are signed into Google will see ads that they’ll want to engage with more. More valuable ads for... [Read more]

Providing a good customer service is the key aspect of running your business. If you want to keep your business growing, the customers should be kept happy. HubSpot writer Sophia Bernazzani in her recent post shared the examples four brands that provide a great customer experience. Bernazzani says, “More than half of U.S. consumers express loyalty... [Read more]

In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage. Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers. Agrawal says, “Now that marketing is more customer-centric,... [Read more]