17 tips to improve your email subject line
In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line.
HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines.
On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters to make sure the people scanning your emails read the entire subject line.
If you’re struggling to keep your subject lines short, think about which words matter less and where you can remove a frivolous detail. For example, if you’re sending an order confirmation, doesn’t “Your order is being processed” look better than “Order #9435893458358 is being processed”? Same goes for your regular emails: Do you really have to include the word “update” or “newsletter” in there? (Actually, a study from Adestra found that emails including the word “newsletter” in the subject line saw an 18.7% decrease in open rates)”.
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