Here are 57 questions to start competitive analysis
In your business, competitive analysis help you identify your competitors and evaluate their strategies to determine their strengths and weaknesses related to your own product and services.
HubSpot columnist Christine White has published 57 questions to help marketers start competitive analysis.
White says, “Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to:
- Identify gaps in the market
- Develop new products and services
- Uncover market trends
- Market and sell more effectively
How to Identify Your True Competition
First, you’ll need to figure out who you’re really competing with so you can compare the data accurately. What works in a business similar to yours may not work for your brand.
So how can you do this?
Divide your “competitors” into two categories: direct and indirect”.
Comments are closed.
