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In the last day or two, there has been an announcement by security boffins that the implementation of Wi-Fi security protections in many devices has been not quite as secure as it needs to be. As one reviewer puts it, it has been discovered that there is ” a fundamental flaw in the way Wi-Fi Protected Access II (WPA2) operates.” In the... [Read more]

Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process. Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score. On ‘quality score and cost per conversion’, Baadsgaard says,... [Read more]

Google’s conversion tracking tool shows you what happens after a customer clicks on your ads. It lets you the customer actions such as purchase of a product, signing up for your newsletter, call to your business, downloading your app etc. Entrepreneur magazine has featured an article by Google AdWords expert Perry Marshall on setting up ad... [Read more]

Amazon is one of the most popular global e-commerce network today having maximum number of sellers and buyers. Knowing how the company works can help the newly joining sellers adjust quickly in the selling process. Forbes contributor Kate Harrison has shared five things that you should know before joining Amazon as a seller. Harrison says, “sing... [Read more]

Email marketing helps you reach directly to your customers online and preset your offers and also stay in touch with them. A good click-through-rate depends on the kind of content you are featuring in your email. AWeber’s Liz Willits has shared five tips to help marketers improve their email CTR. Willits says, “Blog newsletter emails, sometimes... [Read more]

The Entrepreneur magazine team has published a video sharing tips on how to get 1000 email subscribers in 10 days. Watch the video here.  [Read more]

The Buffer team has published a podcast with Rand Fishkin on ‘How the Very Best Content Curation Is Done on Social Media’. Brian Peters says, “Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing. Here are a... [Read more]

AdWords’ call-only ads are designed to encourage people to call your business. These ads appear on devices that can make phone calls. Clicks on these ads send potential customers to call you from their smartphones. Search Engine Land columnist Allen Finn has shared useful tips to help marketers capture leads with call-only ad extensions. Finn... [Read more]

A survey conducted by Market Track, a provider of subscription-based advertising, has revealed that more 80% US shoppers plan to make a purchase on Amazon during the 2017 holiday season. The Market Track team says, “With the bulk of consumers planning to stay home to feast, Amazon’s prowess in the online sector continues to grow. Over 80% of... [Read more]

Predictive analytics, a branch of advanced analytics techniques uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future. It helps marketers plan out themselves for the future trends. Forbes contributor Kimberly A. Whitler has interviewed Shari Johnston, SVP and... [Read more]

The Content Marketing Institute is going to hold ‘Content Creativity Day’ webinar on Tuesday, October 17 from 10.00 am to 3.00 pm ET. This web event will have presentations by Tim Washer, Jay Acunzo, Doug Kessler and Carla Johnson. CMI team says, “Every morning, TV late-night comedy writers stare at the blank page, apply a few simple... [Read more]

Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek out their... [Read more]