Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them.

It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails.

HubSpot columnist Olivia Allen has shared seventeen tips to write catchy email subject lines.

Allen says, “Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement.

What Makes a Great Email Subject Line

Before we get to our more detailed best, let’s go over some fundamentals of what makes a great subject line. Regardless of your goals, these are the essential elements that your subject line should possess:

  • Urgency. Communicating urgency and scarcity in an email subject line can help compel readers to click (or act) — when phrased creatively and strategically.
  • Curiosity. If your subject line piques the recipient’s natural curiosity and interest, they’ll have to open the email to get more information. That can result in, well, a higher open rate.
  • An offer. At the end of the day, people love new things and experiences — especially when they come free, or at least discounted. Open with that by including it in your subject line”.

How to Write Catchy Email Subject Lines: 17 Tips


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