Latest News

You have probably been hearing about lots of apps this year. We have bought a fair number of them. Maybe you did, too. But, Ben Murray is launching a new app at 11 AM EDT, today. He describes it as “the most important of the year”. He named it Fruitphul, and he says it will let you accomplish your goals in business fast, and will even contribute... [Read more]

MOZ founder Rand Fishkin coined the term ‘10x content‘ which means “Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic”. Business.com columnist Henry Foster has shared six reasons why marketers should create 10x content. Foster says, “The... [Read more]

Pricing is a strategic element in the process of sales and marketing. It is something that most customers care for so you need to be cautious while pricing your products and especially when you are trying to sell expensive products in the market. HubSpot columnist Jeff Hoffman has shared six strategies to help brands and marketers sell expensive products. Hoffman... [Read more]

Maintaining communication and relationship with your prospects and customers is one of the key requirements of your business.  Econsultancy columnist Jeff Rajeck has shared six tips to help marketers improve their return on relationships. An adopting a customer-centric culture, Rajeck says, “For a start, companies have to get serious about... [Read more]

Entrepreneur magazine contributor Aaron Agius has shared ten unexpected lead sources for the B2B marketers. Agius says, “While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box. Here are 10 unexpected lead sources for B2B marketers. 1. Quora. Quora is a community... [Read more]

HubSpot columnist Aja Frost has shared sixteen important 16 sales prospecting tips for the marketers. Frost says, “If you want to get great results even when luck isn’t on your side, follow these 16 sales call prospecting tips. Mindset 1) Be confident Your first impression hinges on how confident you sound. After all, prospects don’t have... [Read more]

Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns. HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be keeping... [Read more]

Video is an integral element of your content it it reaches out to everyone over multiple channels. Most marketers see it as one of the most important weapons to strengthen their marketing and branding. Content Marketing Institute columnist Jodi Harris has shared ten tips to maximize video content investment. Talking about video’s value proposition,... [Read more]

The SEO competitive analysis helps you to find out the kind of competition your business is facing over the Internet. It is a key aspect in the beginning stages of an SEO campaign. With competitive analysis you can select the right keywords and plan an effective SEO strategy. MOZ columnist John Reinesch has shared five tips to help marketers perform... [Read more]

In 2016, 154 million consumers shopped in stores and online. According to Adobe statistics, shoppers spent $1.9 billion online on Thanksgiving Day and $3.3 billion on Friday. It is very important to keep your business ready to fetch and face the customers for improving sales on the coming Black Friday. Small Business Trends team has shared five tips... [Read more]

The Small Business Trends team has published two more videos on influencer marketing. The following video features Rachel Honoway talking about the importance of disclosure in influencer marketing.   In the second video Geno Prussakov of AM Navigator shares tips on measuring influencer marketing.  [Read more]

Content Marketing Institute is hosting a webinar on ‘Becoming an Audience Company: Moving Beyond Media in a Post-Digital World’ on Wednesday, October 25 at 2.00 pm EDT. CMI team says, “How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you.... [Read more]