Latest News

Artificial Intelligence (AI) has evolved the marketing domains in a great manner. It helps marketers build personalized experiences and grow their business. Entrepreneur magazine contributor Stephen Upstone has published an article sharing useful information on leveraging AI for marketing. Upstone says, “Whenever artificial intelligence (AI) is... [Read more]

Social media plays a pivotal role in the marketing and branding initiatives of any organization. If your social media campaigns are planned in an way so that they can persuade more people to take action, you revenue can grow quickly. Forbes contributor Jayson DeMers has shared seven ways to build and execute an effective campaing. DeMers says, “Your... [Read more]

Brands and marketers are constantly focusing on the improvement in sales and for that they try different tactics. An article posted on Forbes justifies the importance of conversations with the prospects for improving sales. Ken Krogue says, “There are many factors in determining a qualified lead on both sides of the fence, for both the prospect... [Read more]

Content Marketing Institute is hosting a webinar on ‘Marketo’s Secrets to Campaign Optimization’ on Wednesday, November 15 at 2.00 pm EST. CMI team says, “Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo’s most... [Read more]

Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’. HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email... [Read more]

HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital... [Read more]

Customer acquisition is an important aspect to grow your business. You can get more customers using various strategies and content marketing could be one of them. Sujan Patel has shared twenty six ways to leverage content in your customer acquisition strategy. Patel says, “I’ve covered 26 ways to use content effectively to attract and close... [Read more]

Google’s AdWords Conversion Linker tag makes sure that the AdWords users can effectively measure conversions regardless of the browser that the site visitors are using. It automatically detects the ad click information in your landing page URLs, and stores this information in first-party cookies on your domain. Econsultancy columnist George... [Read more]

Video is an integral element of any online marketing strategy. It helps you connect with the prospects and persuade them to make a decision. You need to evolve your video marketing to make it perform better. Copyblogger columnist Cheryl Tan has shared three strategies plan your video marketing campaigns. Tan says, “We are all video watchers. We... [Read more]

For the businesses who are engaged into local businesses. With right optimization strategies and by observing the SEO algorithms you can secure good rankings for your local business. MOZ columnist Sherry Bonelli has published  an in-depth article sharing seven strategies to help local businesses get good SEO rankings. Bonelli says, “Google considers... [Read more]

MOZ has published the new episode of Whiteboard Friday featuring Rand Fishkin who talks about improving keyword research. The MOZ team says, “One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site... [Read more]

Images play a pivotal role in making you social media campaigns successful. With rightly chosen images you can deliver your message effectively and get better revenue. HubSpot has shared ab infographic to help marketers design effective social media campaigns with right-sized images. Lindsay Kolowich says, “When you’re selecting cover photos,... [Read more]