Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns.

HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be keeping an eye on.

says, “Here are some metrics the HubSpot marketing team has found most useful over the years while growing our company and working with other members of senior leadership and our board.

The 6 Marketing Metrics Your CEO Cares About Most

1) Customer Acquisition Cost (CAC)

This is your total Sales and Marketing cost: Add up all the program or advertising spend, plus salaries, plus commissions and bonuses, plus overhead within a given time period. Then, divide it by the number of new customers in that same time period.

For instance, if you spent $300,000 on Sales and Marketing in a month and added 30 customers that month, then your CAC is $10,000.

2) Marketing Percentage of Customer Acquisition Cost (M%-CAC)

We compute the marketing portion of CAC and call it M-CAC, and then compute that as a percentage of the overall CAC. The M%-CAC is interesting to watch over time, and any change signals that something has changed in either your strategy or your effectiveness”.

The 6 Key Marketing Metrics Your CEO Actually Cares About

HubSpot

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