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The Content Marketing Institute columnist Marcia Riefer Johnston has shared eight rules for the startup marketer to help them strengthen their marketing efforts at the early stages of an organization. Marcia says, “If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup,... [Read more]

AWeber has published a list of 22 lead magnets that have a great email subscription strategy and knowing which you too can improve your subscription rate. Liz Willits says, “If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it... [Read more]

According to an Entrepreneur research, 90% of people make signing up decisions based on colors on the web. For your email marketing too you need a huge base of subscribes who can be reached out with offers. AWeber columnist Michael Smith has published an article sharing the color theory for designing effective sign up forms. Smith says, “Life... [Read more]

Offering a great customer experience (CX) is should be one of the most important priorities of marketers as it is something that keep your customers coming. From regular communication to offering great deals, there are various strategies that can help you maintain CX. Small Business Trends contributor Yaniv Masjedi has shared four tips to help you improve... [Read more]

Artificial Intelligence is becoming a key driver in helping e-commerce firms improve their business. It provides the customers with a personalized experience in the process of their purchase. Entrepreneur contributor AJ Agrawal has shared four ways to incorporate artificial intelligence into marketing. Agrawal says, “Incorporating AI into your... [Read more]

After sales scenario is very important for the customers. Most successful brands focus more on customer relationship and satisfaction. Entrepreneur contributor Kim Walsh Phillips has published an article advising marketers to use guarantee as a tool to improve sales. Kim says, “Will the shoes fit? Should I take the risk and buy them online? Is... [Read more]

You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner should know. Stox says, “There are... [Read more]

SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“. Pratik Dholakiya has shared an article on improving... [Read more]

Email is one of the strongest marketing channels we have ever seen. With balanced email communications marketers can maintain a live connection with their prospects and customers. To balance your email marketing rightly, you should use preference centers which are powerful tools that can be used to tailor both email content and cadence. Marketing Land... [Read more]

The Entrepreneur magazine has published a video titled ‘The 8 Laws of Branding’. Entrepreneur team says, “In this video, Entrepreneur Network partner Brian Tracy breaks down the eight laws of branding. But first, what is a brand? We all have a general sense of it, but what is an actual definition? According to Tracy, a brand is “a... [Read more]

Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder... [Read more]

Amazon is one of the most popular e-commerce platform. Around 55% of people start their online shopping searches on Amazon. All the brands try to improve their sales on the Amazon and other platforms. Entrepreneur contributor Jason Parks has shared some useful strategies to improve sales on Amazon. Parks says, “In order to start selling on Amazon,... [Read more]