The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results.

In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter total
of $16.9 billion.

According to the report, advertising revenues delivered on mobile devices totaled $21.7 billion.

On shift from mobile to desktop, IAB says, “2017 second-quarter revenues increased 23.1% on a year-over-year basis, resulting in a 10-year compound annual growth rate (CAGR), 2008-2017, of 15.4%. On a year-over-year basis, mobile’s advertising revenue increased 40%, increasing its share of total revenues from 47% in HY 2016 to 54% in HY 2017. The result is a 6-year compound annual growth rate (CAGR) of 76.8%, reflecting an increase in total revenues from 2012 – 2017”.

IAB internet advertising revenue report

Internet Advertising Bureau (IAB)

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