Unilever CMO Keith Weed has shared his marketing insights from the year 2017. He has focused on acceleration of video, better digital measurement and compelling economic argument for more diversity.

On acceleration of video, Weed says, “Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year will be the year of video’ mantra every January for at least the last three years, it feels like 2017 finally was video’s year.

As the prevalence of video rapidly accelerates, it is fundamentally changing how brands and people connect with each other. Internet video traffic will be over 80% of all consumer internet traffic in four years’ time, by which point almost 17,000 hours of video content will cross global IP networks every second. That’s a mind-boggling amount of content.

It’s so important for brands to integrate this into their strategies now or risk becoming invisible to the next generation, which is also a very visual generation. We’ve seen some great examples this year of brands experimenting with different formats and styles”.

Keith Weed: My big takeaways from 2017

You May Also Like These Topics...

Marketing Land Highlights 7 Marketing Trends for 2021

Marketing continues to evolve with the emergence of new tools and technologies. With new ways of promoting your products and services, the challenges also come forward. Marketing Land contributor Kim Davis has published an article highlighting seven  marketing trends for 2021. Davis says, “Trust and brand loyalty are becoming more intertwined, even as consumers expect […]

Sharing is caring

CMI shares five content marketing trends for 2018

Content Marketing keeps evolving. With every new product launch and the features added to different social networks marketers have to change their content strategy to match with the new requirements. Content Marketing Institute’s Joe Pulizzi has shared five content marketing trends to watch in 2018. Pulizzi says, “About 12 months ago, I covered some content marketing […]

Sharing is caring

Are you following these marketing trends?

Marketing domain is flourished with new trends which set new challenges for the marketers and also bring greater opportunities. Entrepreneur’s VIP contributor Jonathan Long has published an article highlighting three current marketing trends. Jonathan says, “You will never know if something is going to work for your business unless you test, optimize and adjust. If […]

Sharing is caring

‘Online Marketing Basics for Start-Ups’ – ‘Business.com’ Blog

The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.

Sharing is caring
Sharing is caring