Google Analytics to feature four new features for better measurement
Google Analytics is going to add four new features to provide webmasters better ways to measure their site performance.
The new features will allow them to focus on users in reporting, measure lifetime metrics and dimensions for every user, reach users most likely to convert and more.
On how to focus on users in the reports, Google’s Gene Chan says, “Analytics standard reports have been updated to focus on your users. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.
With our updated standard reporting, you can see immediately, for instance, how many users are coming to your site from paid search ― in addition to seeing the number of sessions.
To enable this update, sign in to your account and go to Admin > Property Settings and then choose the toggle switch labeled Enable Users In Reporting.
For other ways to analyze by user, try existing reports like Active Users, Cohort Analysis, and Lifetime Value. In case you’re wondering, session metrics will continue to be available in standard reporting ― that’s not changing. Learn more about audience reports“.
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