Latest News

In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page. MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing. The MOZ team says, “If you’re a big site competing to rank for popular head terms, where’s... [Read more]

The Business 2 Community team is hosting a webinar on ‘Finding the Winning Formula for Your Growing Brand’ on Thursday, March 7, 2019 at 2.00 pm EST. The B2C team says, “In this webinar, we’ll discuss how to up-level your marketing strategy to fuel growth by aligning teams and budgets, finding the right level of personalization... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘How to Prepare for a Successful Marketing Analytics Implementation ’ on Tuesday, February 26, 2019 at 1.00 pm EST. The DMD team says, “Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or... [Read more]

Your content should have two prominent things – quality and search optimized content. The articles and blog posts you publish play major role in getting traffic to your sites which makes it necessary to have a focus on SEO. Search Engine Watch contributor Ann Smarty has shared four tools to help you better structure your article for SEO and usability. Smarty... [Read more]

One of the biggest problems that the marketers are facing online today is click fraud. As we know – Click fraud occurs on the Internet in pay-per-click online advertising and creates a huge loss on the part of advertisers. Search Engine Watch contributor Mike Ncube has shared three common types of click frauds and how to tackle them. Ncube says,... [Read more]

Freemium is an interesting word. It’s a “neologism” (look it up) that describes a business model many online marketing companies (especially small ones) are using. It’s a combination of “free” and “premium”. The idea is that the company offers a free product. That product is useful and can be used as long... [Read more]

The ClickZ team has released a new report titled ‘SEO: The complete strategy guide’. It aims at helping the marketers to develop and implement a strong SEO strategy. ClickZ team says, “Ever wonder how to get your website to show up in search results? You’re not alone. It’s a question most online store owners ask once their website... [Read more]

ProBlogger’s Darren Rowse has published a podcast on ‘A Step-By-Step Guide to How I Write a Blog Post’. Rowse says, “Today, I want to walk you through my step by step process for writing a blog post! I get asked about this regularly over in the ProBlogger podcast listeners Facebook group. So today I put together some notes... [Read more]

HubSpot contributor Clifford Chi has shared a list of seven website builders to help marketers build great sites in 2019. Chi says, “There are affordable, intuitive website builders that can help you develop a robust website without any coding knowledge. And we’ve rounded up the seven of the best ones for 2019 below. 1. WordPress Powering... [Read more]

With a strong website it becomes easy for us to gain the customer trust. It also works as one of the influential aspects of our marketing efforts. The Rainmaker team has published a podcast ‘Understanding the Lifecycles of Your Website’ featuring Pamela Wilson. Sonia Simone says, “Our one-time colleague Pamela Wilson literally wrote... [Read more]

Search Engine Optimization (SEO) is one of the most required skill for growing your business online. With proven SEO strategies you can win more leads from the search engines. Ahref contributor Rebekah Bek has shared a seven-step tutorial to help marketers learn and practice effective SEO strategies. Bek says, “When I first started learning... [Read more]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure... [Read more]