Latest News

Forrester has published a new report on ‘The US Digital Marketing Forecast, 2018 To 2023’. According to the report, the CMPs wil spend around 150 billion on search marketing by the year 2023. More about the report The Forrester team says, “By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising,... [Read more]

Marketing Dive has shared some important findings from a study conducted by HelloWorld on online customer behavior and expectations. According to the study, 76% customers want free products as royalty rewards and 74% of them want discounts on products. Approximately 61% customers want brands to surprise them with offers and 26% want personalized product... [Read more]

Analyzing your website traffic and understanding the tactics that work for you is very important. Google Analytics is one of the best tools to do this for you. QuickSprout contributor Lars Lofgren has shared information about 10 important customizations that can help you improve Google Analytics performance. Lofren says, “Google Analytics can... [Read more]

With emerging website designing platforms it has become easier to develop dynamic websites that help you compete with other business and generate more leads. The QuickSprout team has shared 13 best practices to help you create better website design. Lars Lofgren says, “These are the thirteen most important elements to prioritize in 2019. If... [Read more]

MarketingProfs is hosting a webinar on ‘Email Design Trends That Engage Subscribers’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “Email design continues to be a challenge for marketers, especially given the changing design and technology standards across inboxes and devices. Regardless of whether your audience... [Read more]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 11:00 am PT / 2:00 pm ET. The MarketingProfs team says, “Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every... [Read more]

Link building is an essential part on online business building tasks. It is important to create healthy backlinks to list your business in the search engines. MOZ team has published a video featuring Kameron Jenkins on ‘7 Red Flags to Watch Out For When Auditing Your Link Profile’. The MOZ team says, “From irrelevant, off-topic backlinks... [Read more]

LinkedIn, having more than 500 million user base, creates promising promotional opportunities for the marketers. HubSpot has published a beginner’s guide on running LinkedIn ad campaigns. Allie Decker says, “LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about... [Read more]

The Ahrefs team has published a new video on getting more views on YouTube. Ahrefs team says, “Learn the YouTube keyword research tips, tools and processes we use to rank our videos in YouTube search (377% increase in 8 months)”. Watch the video by following the link given below. YouTube Keyword Research: How to Get More Views Consistently Ahrefs  [Read more]

Email plays a vital role when it comes to marketing and promotion. Though it has been one of the most popular marketing tools, your email marketing campaigns need innovation creativity to bring in better results. AWeber contributor Kaleigh Moore has shared three copywriting formulas to help you design and deliver successful email marketing campaigns.... [Read more]

In just 9 hours, on grand opening day, over 4,000 copies of the new ChatterPal software have been bought. Clearly, small business marketers are realizing the value of having talking avatars in their marketing. ChatterPal leverages the power of “artificial intelligence” to boost conversions, sales and leads on any website faster than ever... [Read more]

The Searchmetrics team has published a new podcast titled ‘2019 Content Industry Trends’. Jordan Koene says, “We’re thrilled to be hosting Robert Rose, the Content Marketing Institute’s Chief Strategist and one of the Content Marketing Industry’s leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation... [Read more]