With a strong website it becomes easy for us to gain the customer trust. It also works as one of the influential aspects of our marketing efforts.

The Rainmaker team has published a podcast ‘Understanding the Lifecycles of Your Website’ featuring Pamela Wilson.

Sonia Simone says, “Our one-time colleague Pamela Wilson literally wrote the book on
content marketing — and she’s followed that up with a new book about
mastering content strategy.

In this 25-minute episode, Pamela and I talk about:

  • The natural lifecycles that websites go through, and how to know where you are today.
  • Some recommendations for content-focused sites in the “middle years” (not too big and not too small)
  • Dealing with the intimidation factor when developing a content strategy”.

Understanding the Lifecycles of Your Website, with Pamela Wilson

Rainmaker

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