In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page.

MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing.

The MOZ team says, “If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent”.

What a Two-Tiered SERP Means for Content Strategy


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