One of the biggest problems that the marketers are facing online today is click fraud. As we know – Click fraud occurs on the Internet in pay-per-click online advertising and creates a huge loss on the part of advertisers.

Search Engine Watch contributor Mike Ncube has shared three common types of click frauds and how to tackle them.

Ncube says, “According to Click Guardian $7.2
billion was lost to click fraud between 2016 and 2018. That’s a
staggering amount that millions of advertisers are losing to fraudsters
and click errors.

So what is click fraud? According to Google it is an illegitimate
action such as an unintentional click or a click resulting from
malicious software.

In fact, Google chooses not to call it click fraud and calls it ‘invalid clicks’ instead. That’s understandable considering the confusion surrounding this topic and the various reasons why some clicks may be legitimate or an error”.

How Google Ads is fighting click fraud

Search Engine Watch

Sharing is caring