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With a steady user base Twitter is a great option to advertise and market your products and services. One of its features is Twitter Moments which allows you to create collections of tweets about a topic or event. Your followers can see the moments as a collection so you get an opportunity to show them several things at once. HubSpot contributor... [Read more]

It is a question anyone face while deciding the social media marketing strategy for the business. Both the platforms have been around for a long time now and have created a dedicated user base so it becomes difficult to choose the best out of them. HubSpot contributor Caroline Forsey has posted a detailed article to guide marketers on whether to choose... [Read more]

Amazon has created a new strong alternate option for the online advertisers with the availability of Amazon Ad platform. It has put Amazon next to only Google and Facebook in the online advertising domain. It means that we should consider advertising on Amazon. HubSpot has published a useful guide to help you understand and utilize the Amazon ad platform... [Read more]

Your product description page should provide in-depth information about the product yo have on offer. It should be a one stop place for your prospects to learn everything about your product, its price and other details. Portent contributor Ian Lurie has shared a comprehensive article on writing a great product description page. Lurie says, “Every... [Read more]

Your business-to-business online marketing needs the right SEO strategies that can help your business feature in the front pages of the search engines. KoMarketing’s Casie Gillette has shared five important daily SEO tasks that can help you get better results from your b2b marketing in 2019. Gillette says, “To help you stay on top of your... [Read more]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET. The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses... [Read more]

The ClickZ team has published a new report titled ‘The 7 Steps for Optimizing Your Campaigns for Long-Term ROI’. The report can help you improve your marketing campaigns for improved return on investment (ROI). The ClickZ team says, “Ever wondered why some brands just ‘know’ how to talk to customers effectively? In today’s mobile-first... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Get More From Your Customer Data With Open Marketing Cloud’ on Thursday, February 21, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation... [Read more]

We need: ► clicks, ► page views, ► bigger and more engaged mailing lists, ► sales. Of course we do, but is this all? What about ► a healthy life ► a positive relationship with our clients, ► a chance to have fun with families and friends, ► peace of mind, ► satisfaction, ► a reason for living? We are people, after all, and we need... [Read more]

Econsultancy has released a new report titled ‘Skills of the Modern Marketer’. This report highlights the challenges and opportunities that today’s marketers are getting. The Econsultancy team says, “This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response ... [Read more]

The Econsultancy team is hosting a webinar on ‘2019 APAC Digital Marketing Trends and Predictions’ on Wednesday, February 27, 2019. The Econsultancy team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their... [Read more]

Link building helps you earn credibility and authenticity online. One of the criteria that the search engine algorithms follow is the quality links that your site is getting. State of Digital contributor Polly Pospelova has shared three link building tactics that can help you get more links to your websites. Pospelova says, “Below I will walk... [Read more]