Localism is about building communities that are healthier and more sustainable – backed by local economies that are stronger and more resilient. MOZ contributor Miriam Ellis has published an article explaining localism and how it relates to local SEO. She says, “The most immediate and obvious benefit of economic localism is that the money you spend keeps circulating amongst your neighbors. As illustrated above, you buy a bike and put money into the pocket of the local bike shop owner. On their lunch break, the bike shop owner cycles down the road for lunch and hands your money over to the... [...]
Archive for the 'Local SEO Tips' Category
Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar. Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group. They dove into the latest search algorithm... [...]
An effective local SEO strategy can help you strengthen your business by targeting prospective customers around. seoClarity contributor Navdeep Multani has shared 12 best practices to improve local search visibility. He says, “Implementing the advice below will set you far ahead of the majority of companies and lead to some nice improvements in the local search results. So, what are those best local SEO tips? In no particular order: #1. Optimize your Google Business Profile for Enhanced Listing and Additional Discovery Just like each blog post and content asset needs to be optimized, so... [...]
Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022. The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities,... [...]
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022. The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities,... [...]
Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]
Local SEO is the way forward if you want to get more customers to your local business from organic search. Ahrefs has published ‘Local SEO: The Complete Guide’ to help marketers understand local SEO and utilize it well. This guide covers the following: Local SEO basics Local SEO keyword research Local SEO ranking factors Local SEO tools. Joshua Hardwick says, “Local SEO is important because many people use search engines to find local businesses. In fact, according to Google: 30% of all mobile searches are related to location. 78% of people who search for something nearby... [...]
On July 1st, 2018, Google released a new [Version 68] of Chrome and, in the process, created a sizable marketing opportunity for you. Cloud Defender helps you grab that opportunity. Ever since then, all HTTP URLs are now displayed as “Not Secure”. Consequently, HTTPS (indicating your site has a Secure Socket Layer [SSL]) now is required for good SERP ratings and for customer perceptions of legitimacy. If you don’t have your website set up as an SSL site (for example, https://IMNewsWatch.com), you will be losing visitors, commissions, and customers. Many times when a person sees... [...]
Local SEO helps your business reach out to the customer base locally. With a strong SEO strategy, you can grow your audience significantly. Search Engine Journal contributor Jeff Ridall has published ‘Local B2B SEO: The Complete Guide For Local Businesses’. He says, “Below are a few best practices to consider specific to B2B. Start With The Basics Every SEO project, locally-focused or otherwise, must begin with a solid foundation. This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether... [...]