Local SEO strategy helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

MOZ contributor Miriam Ellis has published an article featuring useful tips to achieve local SEO success in 2023.

She says, “2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners and their marketers, as well.

Having weathered the extraordinary events that occurred in local search in the second half of 2022 – most particularly the deprecation of the historic Google Business Profile Manager Dashboard and a slew of business-impacting bugs – it’s my prediction that 2023 is going to be a year of notable change for the millions of local brands for whom Google’s local search interfaces have become integral to discovery, communications, and sales. Meanwhile, ChatGPT is stirring up the whole SEO industry, with many wondering how long a shadow AI will cast over work and life.”

2023 Local SEO Success: Human Power in a Year of Change


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