Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations.

HubSpot has published ‘A Comprehensive Guide to Local SEO in 2022′ to help marketers achieve better results. 

Kelsey Smith says, “Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.

With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them.

1. Optimize for Google My Business.

Google My Business has become the creme de la creme of local search. Since Google supports, verifies, and shares its own content generously, Google My Business is an ideal tool to help your business meet Google’s needs.

To ensure you’re optimized for Google My Business, you’ll want to:

  1. Create and verify a Google My Business page.
  2. Use Google Posts within your account.
  3. Encourage your customers to share reviews online.”

A Comprehensive Guide to Local SEO in 2022

HubSpot


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